[EPUB] ✼ Hidden Persuasion (33 Psychological Influence Techniques in Advertising) By Marc Andrews – Bassgrotto.co.uk

Hidden Persuasion (33 Psychological Influence Techniques in Advertising) Visual Messages Are Omnipresent In Our Daily Life They Are Constantly Attempting To Persuade Us To Buy, Learn And Act Some Are Successful Than Others In Infl Uencing Our Behavior And Choices What Is The Secret Power Of These Messages How Do They Succeed In Changing Our Behavior This Book Analyzes Advertising Beyond The Persuasive Power Of The Imagery Itself It Explains The Psychology Behind 33 Effective Infl Uence Techniques In Visual Persuasion And How To Apply Them.The Techniques Range From Infl Uencing Essentials To Obscure And Insidious Ones The Reader Will Gain Deep Insights Into How Visual Means Are Constructed To Infl Uence Behavior And Decisionmaking On An Unconscious Level.All Techniques Are Supported By Rich Visual References And Additional Information On The Psychology Of Behavior Change This Publication Is Not Just An Eye Opener For Professionals And Students In The Communications And Design Field, But Also For Anybody Who Wants To Understand How Our Behavior Is Infl Uenced Unconsciously By Advertising, Social Campaigns And Governmental Messages The Book Is Co Authored By Leading Figures In Social Infl Uence And Visual Persuasion It Is Designed As An Accessible Modern Reference Book For Creating And Understanding Persuasive Visual Imagery It Will Open Your Eyes, We Promise The Psychology Behind Communication Eye Opening For Professionals And The General Public Leading Authors In Social Influence And Visual Persuasion

  • Hardcover
  • 177 pages
  • Hidden Persuasion (33 Psychological Influence Techniques in Advertising)
  • Marc Andrews
  • English
  • 08 August 2017
  • 9063693145 Edition Language English Other Editions 3

About the Author: Marc Andrews

Is a well-known author, some of his books are a fascination for readers like in the Hidden Persuasion (33 Psychological Influence Techniques in Advertising) book, this is one of the most wanted Marc Andrews author readers around the world.



10 thoughts on “Hidden Persuasion (33 Psychological Influence Techniques in Advertising)

  1. says:

    Although I will need to reread this a few times to really remember the specific points being made I really liked the overall layout of the book Chapters are short, supported by graphics, and include a bullet list summary at the end appeals to the technical writer side of me I had thought to use this book to help my students when creating their multimedia project to supplement a persuasive research pap...

  2. says:

    I liked this book, it is easy to understand and contains many theories I d like the authors to go further in each theory Some of the information is repetitive But yet, it is a good consult book.

  3. says:

    3.5 5

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